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Call Me: 859-321-5622
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I'm a creative copywriter.
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My work has nothing to do with copyrights or trademarks. That's someone else's job.
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I find words.
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Words that reflect the vision and goals of business, industry, academia, religion, and the performing arts. My writing is simple, honest, compelling. At times, entertaining.
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Today, there's an enormous demand for original content - print, broadcast, digital and social media. To meet this demand, I study your brand, evaluate your business objectives, and scrutinize your customer profile. This leads to engaging copy with an authentic voice.
Clients often have a bias toward their product or service. With over 40 years' experience, I bring fresh eyes and vital objectivity.
Some clients hire me to write speeches, and improve existing documents, scripts, and websites that are out of date or poorly written.
I simplify, clarify, magnify, and dignify.
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So, when you're ready to pull the trigger, give me a call.
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• Describe your needs
• Tell me where it hurts
• Shoot me some deadlines
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I'll find the words that make your story sing.
Like Springsteen!
-Richard
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ABOUT
Copywriting is a mercurial process
Some think it's simple. That anyone can write effective copy.
It isn't. They can't.
Effective copywriting is really, really hard work which requires keen insight, strategic thinking, careful analysis, and constant collaboration. It's propelled by irresistible words that sell millions of ideas, products and services. Every hour. Every day.
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I began my career in retail as a Promotions Director for a major shopping mall. I created center-wide special events, executed merchandising plans, published monthly advertising supplements, and wrote a shipload of copy for print and broadcast media. It was demanding, yet, downright fun!
Later, I became the Marketing Director, and formed the Center's first in-house ad agency. In addition to being the creative director, I wrote copy, produced commercial jingles, and supervised award-winning graphic artists like K Shaver, Teresa Heintzman, and Dan Stewart.
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When the center was sold, I assumed the role of General Manager. In addition to being the Landlord's chief representative, I continued to lead the retail merchant's association as marketing director. It was a duo-role bound for hell. I felt like a medic under fire, performing triage, mediating between Landlord and tenants.
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After leaving the shopping center business, I attended graduate school, taught college, and started my own ad agency, RichardSowersAdvertising, Inc. I led a new team as creative director and principal administrator. Our clients hailed from higher education, construction, management consulting, medical, manufacturing, real estate, food & beverage, museums, performing arts, religion, and the charitable non-profit sector, among others.
When both ends of my candle were thoroughly charred, I closed my agency with no regrets, no debt, and no unpaid vendors. Nobody cried. No one got hurt. Everyone carried on with their dignity intact.
Today, I serve clients who need real copy, real fast. Clients applaud my originality, insight, and quick turnaround.
After reading my samples below, give me a call. I want to get to know you. Your business. Your dreams. Your craziest ideas that some say won't work.
We'll show 'em. -rs
Sowers
SAMPLES
 Corporate view book which describes company history, products, capabilities. |  VIP ONEslogan-logo |
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 Stabilizer link |  Action Plan for Annual Fundraising Program |
 Company logo designed by RSA |  Corporate viewbook describing company successes and client benefits. |
 Gables-BROCHURE-1Brochure for new apartments targeted to Western Kentucky University students. |  Web site for Episcopal church in Maysville, KY. |
 Business card |  Marketing PlanGreenwood Properties, Inc. |
 Greenwood-MALLLeasing display ad for B2B monthly magazine. |  Williamsburg Bach ChoirAn outreach of Williamsburg UMC, the Williamsburg Bach Choir performs concerts every year devoted to the great works of J.S. Bach and master composers like him. |
 Annual jazz vespers service, order of worship, dedication, musicians, Martin Luther King, Jr. biography. |  WUMC-Messiah-IIConcert program describing Handel's Easter portion of Messiah. |
 Newspaper article |  Taize Worshipworship bulletin |
 Award of ExcellenceAward for NASCO book |  Article |
 Power Point presentation for Virginia Wesleyan Summer Conference |  Grant seeking corporate sponsorships to produce annual book festival. |
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TESTIMONIALS
"Richard provides an amazing wealth of creativity and skill based on knowledge and experience in various industries and disciplines. I have watched Richard breathe excitement and "WOW" into a wide range of projects, always delivering above and beyond the needs and expectations of clients."
-Kelly Kalb, Senior Instructional Designer, Intelligrated, Inc.
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"Sowers is a true professional and his super-human work ethic helped us exceed our goals in record time. I’d hire him again in a minute." -Jack Sheidler, Chairman of the Board, Citizens First Corporation, President of Greenwood Properties, Inc.
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“I contracted Richard Sowers Advertising, Inc. to analyze our annual fund-raising efforts which, over the past 5 years, had diminished dramatically. His comprehensive report not only identified our pitfalls, but offered specific recommendations and a timeline to increase funding. In less that 16 months he raised over $325,000 for our department. Further, he created our Museum monthly newsletter which won a CASE creative design award in its first year." -Dr. Michael Binder, Director of University Libraries and The Kentucky Museum
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“Ever since I came to NASCO, we had sorely needed a corporate view book, but I didn't know where to start. Richard Sowers Advertising contacted me just when I had nearly given up. Being a manufacturing plant owned by a large Japanese company (NHK), I needed someone who could convince my very demanding superiors. Richard was the man. He created a beautiful book that told our story and pleased Corporate.” -Gary Freeland, Plant Manager, NASCO Manufacturing, NHK Company
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CONTACT
859-321-5622
Request a free quote. Fill in the form below. Describe your vision, your needs, your goals. I'll get back to you ASAP, if not sooner.